#60 Digital Marketing #Interview Questions 2020

Hello Everyone,

These are the latest Interview Questions I have faced in the Digital Marketing Industry based on  platforms I worked

Xander(AppNexus),

DV360(Double click bid manager) and 

Google Ads(GDN or Google AdWords) 

Facebook ads

Bing Ads

Native Platforms

Ad Servers like Sizmek and DCM(Double click Campaign Manager), 

Google Tag Manager

Google Analytics

Here I have divided the interview questions based on the DSPs

General Questions

1. Can you give me your experience and background in your profile?
2. What work you have done under ad operations and explain them?
3. What are the major creative sizes of inventory?
4. What are the Platforms you have worked?
5. What have you done for optimizing the campaign?
6. What is the hierarchy in Xander and DV360?
7. What are the targeting Options Available on DV360 and Xander?
8. How do you think the pacing of the campaign should be?
9. What is Appflyer and Have you worked on it?
10. Generally what will be the discrepancy between ad server and Xander?
11. What is the meaning of Viewability and VTR?
12. Formulas for VTR and Viewability?
13. What are the metrics you will take for optimizing the campaign if it is lead-based?
14. Any Native platforms you have worked on?
15. Do you programmatic will bring down the CPL? Is it a good channel to suggest someone?
16. Any other clients you managed on biddable media?
17. Do you have any experience in the bing ads center?
18. What is impression?
19. What is the banner rendered below the page if a person has not seen it?
20. How do you calculate the conversion rate?
21. What is CPA and how do you calculate?
22. Difference between Affinity vs in-market?
23. What are the types of bidding in Google Ads and DV360?

Xander (APN, Appnexus)

1. What is Augmented Line Item in Xander and What is the use of it? 
2. What is the use of ALI and Old LI in Xander?
3. Is it possible to target Latitude in Xander?
4. What is the impression tracker and click tracker how does it work in Xander?

DV360 or  DBM

1. Explain something about Floodlight?
2. What you have to do in DV360 if you want to target a deal in your campaign?
3. How lookalike targeting works in DV360?
4. How DV360 optimize for leads if the CPA is fixed?
5. What is the PMP deal and How to setup it in DV360?
6. How to pull the creative wise report with particular dimensions with report name?
7. Is there a bulk way to target postal codes/zip codes in DV360 and where do you find it?
8. How to pull report with cities from a campaign and what are the dimensions and metrics to pull the report?  
9. What is Trueview reporting and campaign setup?   
10. In DV360 how do you do the audience segmentation?
11. If I want to target bluekai and lutame other exchanges how do you plugin? How do you target those exchanges?
12. What are the formalities we have to complete to start those exchanges?
13. In DV360 how to set up the campaign?
14. Advantages of DV360
15. Do you know OBB(Outcome Based Buying) in DV360?
16. What is the new Line Item type in DV360?

Google Ads (GDN or Adwords)

1. Do you think AdWords is better than programmatic?
2. What is impression share in Google ads?
3. How to calculate ad rank?
4. How do you calculate the quality score in Adwords?
5. Rank of an ad in AdWords how does it determined?(What are the factors that determine ranking?)
6. How many match types are there in google ads?
7. Have you worked on Shopping ads and What are they?
8. Different types of targeting in Google Ads?
9. How will u run video ads on Google Ads?
10. What are the news announcements made by Google ads?

Sizmek,DCM,GA,GTM,FB,Native

1. Explain dynamic creative targeting in sizmek and what are the steps to be taken care of?
2. Why are we using ad servers for impression tracker and click tracker? 
3. How do you share spend budget with client on ad server?
4. Do you know to set up Google Analytics completely(Setting up pixels for e-commerce and everything)?
5. Have you worked on Facebook ads?